SME Marketing Theatre - Sponsored by SendinBlueKeynote 1 Keynote 2 Keynote 3 YBC Theatre 4 Theatre 5 Theatre 6 BSU Marketing Theatre Theatre 8 Financial Services Theatre SME Marketing Theatre Theatre 14 Theatre 15
About Theatre Sponsor: SendinBlue
Affordable Email & SMS marketing solution with top features, simple interface and great results.
Wednesday 16th May
Thursday 17th May
11.00 - 11.30
Technology can truly help your business thrive… but how do you cope when things go wrong? Here we present a selection of tips to follow and traps to avoid, helping your business choose a support provider and get the most from its IT.
11.45 - 12.15
Think ‘Dragon’s Den’ – guidance on minimum investment thresholds, taxation and how to create the perfect business plan for the Home Office.
12.30 - 13.00
In this powerfully persuasive seminar the CEO of Toast TV Felicity Warren makes the case for redirecting your precious marketing spend to harness the power of TV, and why it beats the ROI on online video.
13.15 - 13.45
Top 10 Ways to Improve Your Email Deliverability
Are your emails ending up in spam folders? Do you have low open rates? In this talk, Léo will reveal the top 10 things you should start doing, and stop doing, to improve your email deliverability and reach the right audience.
14.00 - 14.30
Setting up a new company is exciting and all-involving, but what is it that entrepreneurs often miss in the early stages of setting up their business? We will be exploring the key building blocks that every small business should be putting in place to ensure that there is no rude awakening from the dream.
14.45 - 15.15
Ignorance was never bliss. As you make one of the most important decisions in your life knowledge is power. Come along and find out how to reduce the risk of starting up your own business. Understand why leading global brands join forces with driven individuals like you, Understand how to avoid some of the common pitfalls as we discuss what good looks like in the franchise world
15.30 - 16.00
This lively session will provide you with a clear 8-step strategic marketing planning process, your essential digital marketing checklist and a practical guide to GDPR compliance. Are you planning properly? Are you combining traditional and digital marketing techniques? Would you like to better understand SEO and social media advertising? Is GDPR still on your to-do list? Take away insights that will ensure that your marketing is laser targeted, cost-effective and measurable.
16.15 - 16.45
Stay ahead of the game and adopt a more methodical and structured approach to becoming GDPR compliant. Understand how replacing your paper processes with digital ones can enable faster search, immediate and controlled access to the documents you and your customers need, a complete audit trail and retention periods adhered to from day one. Additionally we will explore the direct and indirect costs of printing and copying and how investing in a document scanner can bring a speedy ROI.
17.00 - 17.30
How the development of a solution using external open data provides new perspectives and improves predictive capabilities to limit credit risks and to exceed businesses’ needs.