Penina Shepherd

Penina is an award winning entrepreneur, the author of the inspirational book The Freedom Revolution and founder of the innovative Law Firm ACUMEN BUSINESS LAW listed by the Financial Times’ Top 50 Groundbreaking & Innovative Law Firms in the UK and Europe.

She set up the firm on her own, from a complete standstill, at the start of the worst economic climate in decades, with a shoestring budget, in an industry that doesn’t welcome change, immediately after giving birth to her third child and when she was diagnosed with a terminal illness. What she did have, however, was an abundance of passion for making a difference in her industry.

Her revolutionary vision, innovation and business model have been remarkably successful. The firm now boasts a great team of commercial lawyers, offices in Brighton & Gatwick and an impressive long line of business clients.

Thriving on your passion

A revolution has taken the business world by storm and most of us haven’t even noticed! Successful business people are driven by passion and purpose, and precisely because of it are enjoying extraordinary financial success. In this inspiring presentation, Penina shares the characteristics of a successful business as well as her personal journey of setting up ACUMEN BUSINESS LAW from a complete standstill to a Top 100 Innovative Law Firm in Europe (FT). This talk is aimed at established business as well as start-ups!.


  • Oli Greenow: Speaking at The Business Show

    Oli Greenow

    Sourcing and Importing from China

  • Avin Rabheru: Speaking at The Business Show

    Avin Rabheru

    From start up to market leader in a £4 billion market

  • James Sinclair: Speaking at The Business Show

    James Sinclair

    Eight Lessons From An Eight Figure Entrepreneur

  • Jason Gee: Speaking at The Business Show

    Jason Gee

    Create an Online Business in a Single Day