James Erskine is an award winning media, social and content strategist for brands and organisations including Vodafone, The British Army, National Grid, Dubai Tourism, Amazon and Harper Collins. Having earned his stripes at Omnicom Media Group and The Big Shot, James’ work as Strategy Director led him to become a founding father of the influencer marketing sector in the UK. He first developed digital native (i.e. Influencer) campaigns in 2011 and has been at the forefront of developing best practice in the industry throughout that period. He is frequently asked for commentary on key social platform and influencer marketing issues by media outlets and often appears on industry panels.
How Influencer Marketing can help ANY business – including YOURS!
We will introduce Influencer Marketing and why it can’t be ignored.
We will answer how Influencer Marketing can work for YOUR business to raise awareness and drive sales and how it can be scaled for any size or niche via micro influencers and self-service platforms.
Finally, we will review the science of Influencer Marketing, offering practical advice on what any company embarking on a campaign needs to be aware of.